- In the nonprofit world, peer-to-peer fundraising, a specific form of crowdfunding, has become increasingly prevalent. The terms are often thrown around interchangeably, although theyâre two different approaches to raising money.
- Peer-to-peer fundraising is a multi-tiered approach to crowdfunding. This means individuals can create personal fundraising pages for your causeâs behalf. This can feed revenue back to your organization as a whole, or to a specific campaign youâre running. Either way, the individual shares his or her page with friends, family and community members for donations (hence âpeer-to-peerâ)
- The average fundraiser raises $568 from 7 donors â 4 of whom will be new to your organization!
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